If you have ever wondered what a brand film is well here's the answer in my recent work for movingimagenews. This is one of two teasers. The main film was launched Wednesday 14th October. The idea of two characters was inspired by the 'I'm a Mac and I'm a PC' advertising campaign. The creative was a response to a low budget which demanded a simple idea that could explain what a brand film was. My thanks to comic actor Hal Cruttenden and actress Natasha Patel for bring the idea to life. Shot at Greenwich Studio's, DoP Mike sanders, producer Mark Wellband and edited by the inimitable Keith Wright...