Don’t miss the Brand Film Industry Report launch

televisual report
If you have ever wondered what a brand film is well here's the answer in my recent work  for movingimagenews. This is one of two teasers. The main film was launched Wednesday 14th October. The idea of two characters was inspired by the 'I'm a Mac and I'm a PC' advertising campaign.  The creative was a response to a low budget which demanded a simple idea that could explain what a brand film was. My thanks to comic actor Hal Cruttenden and actress Natasha Patel for bring the idea to life. Shot at Greenwich Studio's, DoP Mike sanders, producer Mark Wellband and edited by the inimitable Keith Wright...

Don’t miss the Brand Film Industry Report launch

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We’re revealing the hidden sector on Wednesday 14th October. Don’t miss the Brand Film Industry Report 2020.

Our industry is changing, and it’s not just the pandemic. Trends that were already entrenched have accelerated, and the value of video is rising as lockdown restrictions persist. While budgets remain tight, brands cannot afford to stop communicating. Video is the most effective replacement for face to face engagement.

It’s never been more important for brand video to have a collective voice and identity. The Brand Film Industry Report 2020 establishes a benchmark for this major sector of the UK screen industries and demonstrates its economic and cultural contribution.

Moving Image is joining forces with EVCOM, the BFI and Televisual for the launch webinar at 4pm on 14th October. Be the first to know what the sector is worth, how many companies work in it, how brands use video and much more.