'I'm a...' The main event, launch film

Ever wondered what a brand film was? Writer/director of 'Im a...' launched by movingimagenews on Wednesday 14th October...My short film about brand films was commissioned by Steve Garvey and used to support his industry webinar which lifts the lid on the importance of the 'hidden' brand film sector; in partnership with EVCOM, the BFI and Televisual. Starring Hal Cruttenden and Natasha Patel as the broadcaster and the brand film...The idea was inspired by Apples seminal ad campaign 'I'm a Mac and I'm a PC'. Producer - Mark Wellband, DoP Mike Sanders, editor Keith Wright.